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The E-Myth Revisited
- Author: Michael E. Gerber
- Publisher: HarperCollins Publishers
- Edition: 3rd Edition, 2004
- Number of Pages: 288
- Language: English
"The E-Myth Revisited" by Michael E. Gerber is a transformative guide that challenges common misconceptions about running a small business. Gerber argues that many entrepreneurs fall into the "E-Myth" (the entrepreneurial myth), believing that technical skills alone are enough to succeed. This book emphasizes the importance of working on your business, not just in it, by developing systems and processes that enable growth and scalability. Gerber outlines key principles for creating a successful business, including the roles of the technician, manager, and entrepreneur. Through practical advice and real-world examples, this revised edition serves as an essential resource for aspiring business owners seeking to build a sustainable and thriving enterprise.
Product Features:
- Comprehensive Framework: Provides a clear structure for understanding the different roles in a business.
- Actionable Insights: Offers practical steps to create effective systems and processes.
- Real-World Examples: Includes case studies that illustrate the principles discussed.
- Mindset Shift: Encourages entrepreneurs to change their perspective on business ownership and success.
- Proven Strategies: Shares successful strategies for building and running a small business effectively.
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